Consumer Education and Marketing

The Consumer Education and Marketing Working Group focuses on strategies which improve consumer’s ability to find, purchase, and use local foods. Efforts to increase local and regional food marketing, enhance consumer education and awareness, and expand agritourism opportunities are central to the group, as well as to ensure these efforts reach Vermonters at all income levels.

This Working Group is made up of a diverse array of food marketing professionals, food access organizations, trade associations, retail market owners, researchers, educators, nutritionists, and organizations working on consumer education around healthy, local food.


Activities

Rooted in Vermont Brochure and Logos Available Add to Collection

The Rooted in Vermont logos (both with or without the hashtag) are available in all formats for download.
Rooted in Vermont brochure provides information about the value the Rooted in Vermont movement offers Vermont and how Vermonters, non-profits, businesses, and government can get involved.

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Rooted in Vermont Grassroots Marketing Campaign Final Draft released Add to Collection

The final draft Rooted in Vermont grassroots marketing plan to increase consumer demand and ultimately purchases of local food is released for Farm to Plate Network organizations to review and determine how they can incorporate Rooted in Vermont grassroots marketing tactics into their work.

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People