FOR IMMEDIATE RELEASE
September 19, 2019
New B Corp Trail launches on DigInVT.com
Vermont culinary trail highlights Vermont’s businesses that support a more sustainable economy
Richmond, VT (September 19, 2019) — Vermont Fresh Network (VFN) invites the public to explore a new DigInVT.com culinary trail that features ten of Vermont’s most notable businesses. The B Corp - Taste the Power of Positive Change Trail takes visitors and travelers on a journey across the state. It includes stops from Dummerston to Norwich from Waterbury to Burlington, where they can explore, sample and support companies that are constantly working to redefine success and build a more inclusive and sustainable economy.
VFN worked with Cabot Creamery Co-operative, the world’s first cheese maker and dairy cooperative to achieve B Corporation Certification, and other B Corp companies around the state to build a tour that visits ten Vermont favorites: Ben & Jerry’s, Cabot Creamery Co-operative, Lake Champlain Chocolates, Gardener’s Supply Company, King Arthur Flour, The Alchemist, and Scott Farm Orchard.
“Vermont is home to best in class farms, food, restaurants, and, of course, companies—thanks to Vermont’s thriving Certified B Corp community,” said Anthea Kelsick, Chief Marketing Officer for B Lab, the non-profit which administers B Corp Certification. “These are leading brands that are committed to creating value for their employees, communities, and the environment. We hope everyone spends some time exploring the B Corp Trail this fall and beyond.”
“We are thrilled to work with our Vermont Fresh Network B Corp certified members and other B Corp certified Vermont businesses to feature destinations that offer both a delicious experience, and believe in the triple bottom line mission of people, planet, and profit,” said Tara Pereira, Executive Director of the Vermont Fresh Network, which manages the DigInVT.com website, the online home of the B Corp Trail.
Certified B Corporations are businesses around the world that meet rigorous and independent standards of social and environmental performance, accountability, and transparency. B Lab, a non-profit organization based in Berwyn, Penn., uses its B Impact Assessment to certify B Corps much the same way Fair Trade USA certifies Fair Trade® coffee.
Visitors can plan their own personalized route using the B Corp Trail by visiting DigInVT.com to see all participating businesses. For more information visit DigInVT.com. For businesses interested in learning more about becoming a B Corp, visit https://bcorporation.net/
About the Vermont Fresh Network
The Vermont Fresh Network (VFN) is a 501(c)(3) nonprofit organization, building a strong local food system through the connections between farmers, chefs, and consumers who value their contribution to healthy communities, environment, and local economies. Since 1996, we have worked to ensure that the farmer-chef connection is a strong part of agricultural development and that consumers can support this work by where they choose to dine. For more information on Vermont Fresh Network, visit http://www.vermontfresh.net/.
About Cabot Creamery Co-operative
Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and makes a full line of cheeses, yogurt, sour cream, cottage cheese, and butter. Best known as makers of "The World's Best Cheddar," Cabot is owned by 800 dairy farm families located throughout New England and upstate New York. For information on Cabot Creamery, please visit: http://www.cabotcheese.coop. To learn more about Cabot's Sustainability program, please visit: http://www.cabotcheese.coop/sustain.
About B Lab
B Lab is a non-profit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation. B Lab’s vision is of an inclusive and sustainable economy that creates a shared prosperity for all. To date, there are over 3,000 Certified B Corps across 150 industries and 64 countries, and over 50,000 companies use the B Impact Assessment. For more information, visit https://bcorporation.net/
About Certified B Corporations
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. This is a community of leaders, driving a global movement of people using business as a force for good.
DigInVT.com offers an online portal and event guide to authentic food & farm experiences in Vermont. DigInVT is a partnership of 10 Vermont food and farm nonprofit organizations who are committed to promoting, preserving, and supporting Vermont’s working landscape. For more information, visit:www.diginvt.com.
For more information:
Vermont Fresh Network