Winston Prouty Building, 11 Lincoln St
Essex Junction, VT
Join branding strategist Pam Knights, of Pam Knights Communications, in a hands-on workshop to gain insight into starting to build a brand foundation using a SWOT Analysis and your company's background story.
Use your Strengths, Weaknesses, Opportunities and Threats to help define your business's purpose and position in the marketplace. Combined with your company's backstory, determine your Unique Selling Points (USP) for use in creating your brand positioning and messaging.
Plan to leave with a draft positioning statement and 4 to 6 USPs that identify your business.
Presented by Champlain Valley SCORE - your local source for free and confidential small business mentors.
Cost: $25, non-refundable
Please register online at: https://champlainvalley.score.org/event/workshop-branding-your-business
Registration fee is non-refundable. Seating is very limited, so register soon to be sure you have a seat!
Participants will need to complete a worksheet (available on the SCORE resigtration page) to bring to class, as well as view the Branding 101: Who is Your Business session from January 11, 2017.