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Vermont Fresh Network Webinar: Using Events & Festivals to Build Your Food Business

Participating in events can be an important part of building a local food or beverage business - for both new and established brands. This webinar explores how to have a successful strategy for events and festivals.   During this webinar, we’ll be speaking with Mark Ray, co-owner of Stowe Cider and Whitney Lamy, Board President of the Vermont Specialty Food Association and founder of Castleton Crackers.

Every year there are more festivals, fairs, trade shows, and other events where Vermont food producers get the opportunity to interact with the public. These events help build awareness of your product and increase your customer base. You can’t sign up for all of them, so how do you pick which ones to participate in. And then, how do you prepare for the big day?

We’ll find out what it means to have a successful event. And they'll offer tips on what you can do to guarantee that happens.

There is no fee for participating, but please register.

In this webinar we'll cover:

  • How to choose which events to participate in
  • How audiences affect your event planning
  • Questions to ask and things to know before you commit
  • Planning for the big day
  • Tips on preparing for your first festival
  • Plus...time for your questions.