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How To Sell Your Products and Services Online

738 Vermont 15
Hyde Park, VT

Your business is in the market of solving your customers’ needs, and these days your customers expect to be able to handle part or all of those needs online. Are you ready? Do you need to sell online, or does your website need to add online selling?

LEDC is offering a 3-hour workshop Wednesday, October 20th, from 9 a.m. to noon focused on selling online. It will help you take your business sales and leads to the next level. If you’ve thought about adding a store to your website to sell products or services online, this workshop will provide you with clear steps to complete those tasks.


While there are numerous options available to online retailers, this workshop will focus on using WordPress and WooCommerce to create an online store that is flexible, powerful and economical. WooCommerce is adaptable to any business. You can sell physical products, digital products, subscriptions, appointments and much more.

We will explore the following topics:

• Presentation of your products and service (photography and copywriting).

• Organizing your offerings and all the possible variations and groups of each product and service.

• How to handle your inventory or availability.

• Do you need to charge sales tax?

• How will your physical goods be shipped and how do you calculate shipping costs?

• How do the payments get processed?

• Creating customer accounts with their order information.

• Understanding the automated email process when orders are placed and how you can service your customers with your own unique voice.

Most importantly, there will be plenty of time for Q&A, which is why our in-person, workshop format is so popular.

Our workshop presenter is Elisa Clancy, MBA. She is LEDC’s Webmaster and Marketing Consultant and Owner of 3W Promotions, LLC, a full-service, digital marketing business. Clancy has been designing websites since 1994, starting with designing a course catalog for the University of Vermont. She later developed the successful trade groups, The Vermont Cheese Council and the Vermont Fresh Network with the Vermont Department of Agriculture. Since then she has worked with many small businesses, trade groups, schools, municipalities and the State of Vermont. She is well equipped to answer your eCommerce questions.

IMPORTANT NOTE - Masks are currently required at the venue. Please bring one with you since that requirement may still be in place Oct. 20th. No other COVID restrictions are expected outside of masking. If masks are no longer required by the venue by the time the workshop date arrives you will not be asked to wear one.

This event is being held in partnership with the Vermont Small Business Development Center. VtSBDC is Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.