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Selling to K-12 School Meals Programs: Understanding Your Customers’ Needs & Regulations


School meals programs represent a big marketing opportunity for Vermont producers and suppliers, purchasing more than $15 million worth of food and supplies last year. However these programs must follow strict federal and state requirements for competitive procurement for every purchase they make. These long-standing regulations are just now beginning to be enforced in Vermont, and many schools who were not previously complying them will begin to implement competitive procurement practices in the coming year. Together, the two webinars in this series will guide you through the federal regulations that these programs must follow, point out potential marketing opportunities for Vermont producers, and teach you how your business could be more competitive when bidding to supply school meals programs.

These webinars are for farmers, producers, distributors, and other businesses that sell (or wish to sell) directly to school meal programs in Vermont. 

February 17, 2015: Understanding Your Customers’ Needs & Regulations 
This 1-hour webinar will discuss the market opportunities for various school meals programs. We will cover how the new menu requirements under the Healthy Hunger Free Kids Act effect what types and sizes of foods schools are looking to purchase, what competitive purchasing requirements school meals programs need to follow, food safety requirements for these programs, and other things that school food service managers wish you knew about doing business with their programs. 

When:                  February 17, 11:30am – 12:30pm

Instructors:         Abbie Nelson, VT FEED and NOFA VT & Rosie Krueger, VT Child Nutrition Programs, Agency of Education

Audience:            Vermont farmers, producers & distributors who want to sell to school meals programs


Cost:                    Free!

For more information, contact Rosie Krueger at 802-479-1246 or