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Marketing Bootcamp

Ilsley Library, 75 Main Street
Middlebury,, VT

Addison County Economic Development Corporation (ACEDC) and the Vermont Small Business Development Center (VtSBDC) are co-sponsoring a valuable Marketing Bootcamp” series beginning on Wednesday October 28, 2015 from 8:30-11:30 AM at the Ilsley Public Library Community Meeting Room in Middlebury. 

Who should attend:

  • People who are just starting out with their business and need to develop their first marketing plan

  • People who want to grow their business

  • People who aren’t getting the results they want from their current marketing plan

  • People who don’t have a marketing plan

  • People who are wondering if their ad and promotional dollars are being well spent

  • People who are considering new markets

Pre-work:

This program will be most effective for you if you complete the pre-work assignments and bring the information with you to the workshop.

  1. If you have a current marketing plan, please bring it to the workshop

  2. Write down the answers to these questions:

    • What is your unique selling proposition? In other words, what is special about your business or what makes it different from your competitors?

    • Who is your customer? What are your customer segments?

  3. If you have direct contact with customers, for the two weeks prior to the class (approx. October 12 – 23), ask everyone how they found out about your business and keep a tally. A downloadable chart will be provided when you register for the course.

Everyone who brings their completed pre-work to the class will be entered into a drawing for a fun prize! 

The cost is only $99 for all three dates (no discount for attending fewer than three events). ACEDC members will receive a 10% discount. Questions? Call 802-388-7953.  Please register here.