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Seeking a Sales Manager (Cedar Circle Farm & Education Center)

Organization Cedar Circle Farm & Education Center
Location 225 Pavillion Road
East Thetford, Vermont 05043

The Sales Manager works directly with all other department managers to identify and maximize our sales opportunities while maintaining the strong values and integrity that define our organization. The bulk of our sales are through our farmstand (open seasonally, May-October daily, then on weekends through the middle of December), which the person in this position manages on a daily basis, with the support of the Farmstand and Cafe Leads and seasonal sales staff. The Sales Manager also oversees the retail sales from our cafe, and farmers’ markets, coordinates and promotes CSA programs and wholesale accounts. This year, we are building an order and delivery program, which will also be coordinated by the Sales Manager, with support from a Market Lead. This person also provides guidance on marketing efforts in order to promote both sales, and our mission.


Sales Responsibilities Include:

  • Coordinate and collaborate with the Vegetable, Annuals & Perennials, Kitchen, and Education managers to develop and implement comprehensive retail and wholesale sales plans.

  • Provide leadership to and manage the day to day operations of the farmstand and cafe with support from department leads.

  • Develop and retain a well-trained staff who are focused on superlative customer relations, and educating our community about our produce and products, as well as the overall mission of the farm.

  • Oversee the development of farmstand displays merchandising, & point of purchase signage, in order to increase farmstand sales.

  • Oversee the coordination of our CSA program with support from our Outreach and Engagement Coordinator

  • Manage farmers market attendance with the Market Lead

  • Supervise the packing and delivery of orders three times a week

  • Maintain regular communications with all CSA members and other farmstand customers

  • Manage and expand our wholesale market through communication with restaurants and other local markets


General organizational responsibilities

  • Complete annual budget projections for sales; monitor and adjust on a monthly basis with the Executive Director.

  • Actively participate on the management team to strategize and plan for future sales growth.

  • Work to further the mission of CCFEC by increasing engagement and improving the quality of customers’ experiences.

  • Support education initiatives and programs as appropriate (festivals, special events).


Required Skills or Experience

  • Deep desire to build meaningful connections between our community and our diverse organic farm and education center.

  • Proven experience in a successful sales environment engaging customers.

  • Strong enthusiasm to work with a team to devise strategies to achieve sales goals.

  • Comfortable working with numbers, metrics, and spreadsheets.

  • A strong sense of aesthetics and the ability to create visually appealing retail displays.

  • Up-to-date with the latest trends and best practices in organic food sales.

  • Knowledge of and enthusiasm about organic and regenerative agriculture is a plus. 

  • Self-directed; highly motivated.

  • Ability to work well with a diverse set of co-workers.

Desired Skills or Experience

  • At least 3 years of sales management experience, with demonstrated success. 

  • Solid knowledge of Google analytics and SEO and CRM.

  • Experience setting up and optimizing online ordering systems.


Date Posted January 7th, 2022
Deadline Open until filled
# of Positions Available 1
Categories CSA, Farm stand / farm store
Type Full Time
Compensation 43,000 to 52,000
How to Apply Please visit our employment page online to apply Position will remain open until filled. Cedar Circle Farm and Education Center is an Equal Opportunity Employer. All who are qualified are encouraged to apply!

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