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Wholesale Market Research Project

The beginning stages of a wholesale market research project, led by NOFA-VT in partnership with the Aggregation and Distribution Working Group, are underway. The project team, working with consultant Rosalie Wilson, hosted a farmer forum Thursday, March 7 to gather input and feedback related to wholesale market experiences, bottlenecks, and questions that they would like addressed through the research. Input from the forum was complemented by additional discussion among members of the Aggregation and Distribution Working Group March 11, and will now be used to inform interviews conducted with Vermont and northeast region wholesale distributors and buyers that are ongoing into early spring. The research aims to define wholesale opportunities in and out of state for produce, protein, and milk products, creating a baseline of market information (e.g., insights on what Vermont products buyers are interested in, how to work with them, how to work with distributors, and what to know to financially evaluate wholesale opportunities) that can improve producer decision making and align strategies and investment for wholesale market development for Vermont producers.