Communications and Marketing Community of Practice
Launch of Vermont Food System Communicators & Marketers Facebook Group
In March, we surveyed the group to help identify the needs and priorities of the Communications and Marketing Community of Practice (CoP). Thank you to all who participated in this survey as we continue to define the path ahead.
Survey outcomes indicated that members are interested in participating in a Vermont Food System Communicators & Marketers Facebook Group to share best practices and ask for advice in food systems communications and marketing. This is a closed group open to anyone working in food system communications and marketing (staff at nonprofits, businesses, or government as well as marketing business owners, staff and consultants). Examples of how to participate in the Facebook group include asking questions or advice and sharing knowledge and expertise. Some examples include:
· Marketing or outreach plan development
· Press release writing and media relations
· Online or print advertising
· Social media best practices
· Recommendations for different types of marketing support or consultants
· Building relationships with prospective clients
· Other questions pertaining to promotional work in the Vermont farm and food economy
Please note, the Facebook group is NOT for promoting your news, events, or jobs. If you are interested in promoting your news, events, or jobs, please do so directly on the Farm to Plate website which will then automatically get promoted in the Farm to Plate newsletter (Vermont Food System News). Everyone is strongly encouraged to subscribe to Vermont Food System News and help share each other’s news so that together we can all be aware of what is happening across the state and to help amplify everyone’s stories.
Regarding other survey outcomes, professional development webinars emerged as another key area of interest. Over the next several months we will plan the process, topics, and speakers for online workshops and/or webinars.
The survey did not indicate a clear demand for regional networking or site visits but if members are interested in holding their own, please post them directly on the Farm to Plate event calendar.
We are off to a great start! As the first step, we are looking forward to everyone joining the Vermont Food System Communicators and Marketers Facebook Group and starting to make use of this tool to share and receive communication and marketing best practices. Why not go JOIN NOW?