Rooted in Vermont®

Rooted in Vermont® is a grassroots movement to increase consumer demand for local food. By celebrating all Vermonters’ connections to local food, Rooted in Vermont intends to create a movement that connects tradition, pride, community, trust, and equity to local food. Grassroots marketing efforts targeted towards Vermonters not already committed to the local food movement will aim to stimulate increased awareness, participation, and purchases in Vermont’s local food economy and help local food consumption become mainstream in the next 5-10 years.

The Rooted in Vermont Task Force is responsible for implementing the tactics in the Rooted in Vermont grassroots marketing plan. The task force is comprised of social media and public relations professionals, Vermont consumers, and outreach professionals at organizations committed to implementing Rooted in Vermont campaign tactics.

Learn more about Rooted in Vermont at

Check out the Rooted in Vermont Key Messages.

  • Key Messages enable the Farm to Plate Network to communicate our common agenda to increase consumer demand for local food.
  • Task force members are asked to keep key messages in mind when communicating (social media and editorial) so there can be consistency and amplification as we work together to encourage increased consumer demand for local food.

Want to get more involved in Rooted in Vermont? Please click on the options below:


Rooted in Vermont Reaches Milestone and Next Steps!

We have some exciting Rooted in Vermont news to share – we have officially surpassed 7,000 followers on Facebook and we are nearing the 5,000 mark for hashtag uses on Instagram!

The Rooted in Vermont movement is continuing to gain steam and allowing us to reach even more Vermonters and welcome them into the local food movement. This feat is, in no small part, due to the dedication from this Task Force and the Farm to Plate Network to promote and incorporate Rooted in Vermont into their communications – thank you!

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Rooted in Vermont Task Force Meeting - 11/30/2017

The Rooted in Vermont Task Force convened on 11/30/2017. Included are desired outcomes and notes.

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