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Rival Brands
757 Shelburne Falls Road
Hinesburg, Vermont 05461

Rival Brands is a creative agency that loves to create, evolve, and grow brands. We specialize in unique, original, and creative solutions that communicate your brand’s value by focusing on the tenet’s of what makes your brand strong — your focus, trends, differentiation, and communications. We believe in creating brands through rich stories that surprise and delight. Stories that invoke curiosity and challenge the status quo. We’re masters of packaging that can wrap intricately designed stories around artisan products. And we continue to support your products with collateral, point of sale, tradeshow spaces, and digital communications that create memorable experiences and long lasting consumer connections. Our services include branding, (naming, identity design & visual systems, brand story, voice, and messaging development) packaging design, (labels, new custom packaging structures, point of sale) support collateral including catalogs and sell sheets, tradeshow spaces and displays, and digital design including websites and social media assets.


Name Title Phone
Steve Redmond
Principal/Creative Director 802-482-6800
Show Bio
I BRING MORE THAN CREATIVITY Early in my career, I worked on a project with renowned designer Milton Glaser. It was a career-changing experience. One of his best pieces of advice: I can’t simply sit back and design, I must be more versatile. I developed that versatility during a decade at Jager DiPoala Kemp Design (JDK) working with Karhu, Kelty, STX, RockShox, and Burton. We used great design along with business acumen, brand strategy and positioning, insightful client management, and best-in-class innovation to bring ideas to life, and exceed client goals. In 2000, I became an entrepreneur. I founded two (in succession) successful design studios including Vermont's first food agency, Skillet Design. As owner, partner, and creative director, I’ve been involved in design and branding initiatives for some great companies such as TDK Electronics, Jetboil, JK Adams, Vasa, Bridgedale, VT Nut Free Chocolates, Blake Hill Preserves, and Black River Meats. Design opportunities included identity, print, packaging, websites, and trade show spaces. As an entrepreneur, I relied on this versatility to take on roles that assured our success as well as that of our clients. Keeping a focus on the big picture and the vision and clarity to achieve growth was critical. The ongoing goal to be creative and innovative helped me realize I met Glaser’s challenges. When I work with you, I understand your business from multiple perspectives. I go beyond just design. I consider: • your performance goals • growth strategies • brand positioning & evolution • the relationship I work with your internal or external team to bring original insights and creative thinking to your project, and future plans. Strong brands don’t just happen. My approach: • Clarify your focus • Understand your trends • Magnify your differentiation I make sure the tenets of your brand are communicated effectively, and bring the brand to life. It’s what I’ve done for 27 years.


  • Marketing
    • Marketing consultants
    • Support organization: Marketing
    • Other: Marketing
  • Business Planning and Technical Assistance
    • Marketing
    • Packaging and safety
    • Other: Business Planning and Technical Assistance


packaging design, graphic design, print design, trade show space and support materials design, branding, identity design, strategy, consumer insights, website design, social media asset design.