Elizabeth Cullen is a co-chair of the State of Vermont’s Farm to Plate Initiative Consumer Education and Marketing working group, Director of Membership for the board of Slow Food Vermont and owner of Root Consulting in Burlington, where she provides consulting services for food and farm businesses. Beth’s expertise lies in project management, marketing strategy and promotion design and execution, with a focus on measureable results. She is also Director of Advertising for edible Green Mountains magazine. After receiving her MBA from the University of Chicago Booth School of Business in 2003, she spent eight years in New York where she worked for RR Donnelley and American Express. Beth completed the Vermont’s Table Program at Sterling College in August 2012 to familiarize herself with the state’s farmers and value-added products.
- Food system media
- Marketing consultants
Business Planning and Technical Assistance
- Feasibility and planning
- Goal 1: Consumption of Vermont-produced food by Vermonters and regional consumers will measurably increase.
- Goal 2: Consumers in institutional settings (e.g., K-12 schools, colleges, state agency cafeterias, hospitals, prisons) will consume more locally produced food.
- Goal 3: Vermonters will exhibit fewer food-related health problems (e.g., obesity and diabetes).
- Goal 6: Farms and other food system operations will improve their overall environmental stewardship to deliver a net environmental benefit to the state.
- Goal 7: Local food production—and sales of local food—for all types of markets will increase.
- Goal 9: The majority of farms will be profitable.
- Goal 10: All Vermonters will have a greater understanding of how to obtain, grow, store, and prepare nutritional food.
- Goal 11: Vermont’s food processing and manufacturing capacity will expand to meet the needs of a growing food system.
- Goal 13: Local food will be available at all Vermont market outlets and increasingly available at regional, national, and international market outlets.
- Goal 17: The number of locally owned and operated food system businesses in Vermont is increasing.
- Goal 18: Vermont’s food system establishments will provide safe & welcoming working conditions, livable wages, & have access to a skilled, reliable workforce.
- Goal 19: Business planning and technical assistance services will be highly coordinated, strategic, and accessible to Vermont’s food system businesses.
- Goal 25: Food system market development needs will be strategically coordinated.