Farm Viability Characteristics of Broiler Demand at Small Grocers 2012-2013

Description

In the fall of 2012 University of Vermont Extension distributed a survey to independent grocers and cooperatively-owned grocery stores asking about chicken and egg demand in their stores with a focus on regionally- produced products. Follow-up phone interviews were conducted through the fall of 2013 to get additional feedback from the buyers in these stores. The goal of this work is to understand the demand for local poultry products and to also provide guidance for poultry farmers preparing to conduct their own market research.

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