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Rooted in Vermont Brochure and Logos

By celebrating all Vermonters’ relationships with local food, Rooted in Vermont intends to create a movement that connects tradition, pride, community, trust, and equity to local food. Rooted in Vermont is owned by all Vermonters, and nurtured by the Vermont Farm to Plate Network to help the movement build momentum and become viral throughout the entire state. It is a movement to help all Vermonters see local food as their own – not because it is a trend, but rather a part of our history and who we are as Vermonters. Vermont businesses, nonprofits, and government agencies are all encouraged to incorporate the Rooted in Vermont movement into their marketing, outreach, and other communication with Vermonters.   WATCH THIS VIDEO to learn how to engage with Rooted in Vermont on social media.  DOWNLOAD ROOTED IN VERMONT LOGOS to use in your marketing and outreach materials. DOWNLOAD ROOTED IN VERMONT HASHTAG FILES to use in your marketing and outreach materials.   READ THE ROOTED IN VERMONT BROCHURE to better understand how Rooted in Vermont will increse consumer demand of local food, why everyone's participation is needed to make the Rooted in Vermont movement work, and how to get involved.   

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Gathering the Herd: Vermont Meat Processing Case Study

Gathering the Herd captures lessons learned over a three year period from by the Farm to Plate Meat Processing Task Force. The Meat Processing Task Force within Farm to Plate, active from 2011 to 2013, facilitated greater mutual understanding between livestock farmers and meat processors – two constituencies that had been in minimal contact with each other and were largely unaware of each others’ challenges.

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Farm to Institution

A collection of resources exploring the world of local food in schools, hospitals, colleges, and other institutions.

Farm to Institution Vermont Farm to College: Opportunities and Barriers to Greater Local Food Procurement in Vermont Higher Education Food Service

Institutions of higher education present an opportunity for increased procurement of locally produced foods. This report provides an overview of findings to date, followed by summaries of successes, innovations, and challenges. Analysis focuses on comparing and contrasting Vermont interview results with recommendations gleaned from other regional institutions’ and organizations’ reports. It concludes with a list of best practices for food service operations and technical assistance providers.

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Grass-Fed Beef

A collection of resources providing market research, best production practices, and budgeting tools for grass-fed beef production

Grass-Fed Beef Grass-Based Beef Guide

A guide for understanding the variables and practices that influence grass-fed beef production profitability, with example budget templates for calculating income, expenses, and profitability. The full budgeting tool can be downloaded as an excel file elsewhere n the Grass-Fed Beef collection. The concept for this project was developed in 2015 to better understand the perceived growth in the market for grass-fed meats and concern around the profitability of small-to-midsize grass-based beef farms.

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Retail Training Collection

The Retail Collection includes resources developed or used by the Independent Grocers Task Force to complement its statewide in-store retail trainings, including the Take 5 video series along with written resources designed to help retailers more effectively source and merchandise local food. Video episode topics include promotions, purchasing, merchandising, in-store displays, signage, sampling, and procurement. The written resources cover purchasing, merchandising, operations, financials, and staffing. Farmers and specialty food producers interested in learning more about best practices in retail merchandising may also find value in the video series.

Retail Training Collection Exercising Your Leadership

“Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.” - Danny Meyer

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Grass-Fed Beef Cow-Calf Working Budget

Excel grass-fed cow-calf budgeting tool to help your farm assess and plan for profitability.

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Grass-Fed Beef Feeder Working Budget

Excel grass-fed feeder budgeting tool to help your farm assess and plan for profitability.

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