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Financing Case Studies

A wide variety of financing options across the capital continuum are available to assist with the capital needs of Vermont’s food system businesses. However, navigating through the multitude of financing options can be overwhelming. In response to the need to help businesses better understand and navigate the variety of financing options available to them, the Financing Cross-Cutting Team of the Farm to Plate Network created a series of case studies based on types of financing used by Vermont food businesses. The case studies cover convertible debt (High Mowing Organic Seeds), farmland financing (Bread & Butter Farm), and royalty financing (Liz Lovely).

Financing Case Studies Bread & Butter Farm Case Study

A wide variety of financing options across the capital continuum are available to assist with the capital needs of Vermont’s food system businesses. However, navigating through the multitude of financing options can be overwhelming. In response to the need to help businesses better understand and navigate the variety of financing options available to them, the Financing Cross-Cutting Team of the Farm to Plate Network convened a series of panels that illuminated financing options that different food system businesses have used—High Mowing Organic Seeds and convertible debt, Bread & Butter Farm and a complex farmland deal, Liz Lovely and royalty financing, and Aqua Vitae and convertible debt. The second financing case study, Complex Dough, focuses on the land deal that enabled Bread & Butter Farm to purchase a conserved farm in Chittenden County. Nearly a dozen organizations and more than 25 individuals were involved, including a statewide land trust, a local land trust, two municipalities, an agricultural lender, a foundation, an angel investor, CSA members, and nonprofits. Although this particular patchwork quilt of financing sources was unique to Bread & Butter Farm, the fact is that new farm ventures in Vermont must often pull together a variety of financing sources, particularly if the purchase…

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Vermont local food campaign under development

The Farm to Plate Network is developing a statewide local food campaign to increase consumer demand for local food. As farmers and producers scale up production and additional market channels (retail, restaurants, institutions, direct sale) are opened to more Vermont food, the local food marketing campaign will target messaging to Vermont consumers to stimulate increased purchases, participation and awareness in Vermont’s local food economy. The campaign aims to help Vermonters feel connected to local food and celebrate individual entry points – whether it’s gardening, hunting, visiting a farm, or purchasing local products. Campaign messaging will encourage increased local food awareness and engagement that will help Vermonters connect the local food economy to the growth and success of Vermont communities, and ultimately lead to increased purchases.

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Rooted in Vermont Brochure and Logos

By celebrating all Vermonters’ relationships with local food, Rooted in Vermont intends to create a movement that connects tradition, pride, community, trust, and equity to local food. Rooted in Vermont is owned by all Vermonters, and nurtured by the Vermont Farm to Plate Network to help the movement build momentum and become viral throughout the entire state. It is a movement to help all Vermonters see local food as their own – not because it is a trend, but rather a part of our history and who we are as Vermonters. Vermont businesses, nonprofits, and government agencies are all encouraged to incorporate the Rooted in Vermont movement into their marketing, outreach, and other communication with Vermonters.   WATCH THIS VIDEO to learn how to engage with Rooted in Vermont on social media.  DOWNLOAD ROOTED IN VERMONT LOGOS to use in your marketing and outreach materials. DOWNLOAD ROOTED IN VERMONT HASHTAG FILES to use in your marketing and outreach materials.   READ THE ROOTED IN VERMONT BROCHURE to better understand how Rooted in Vermont will increse consumer demand of local food, why everyone's participation is needed to make the Rooted in Vermont movement work, and how to get involved.   

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Agritourism

A collection of resources aimed at promoting the agritourism industry and intended to aid farmers in implementing agritourism into their farms.

Agritourism Assessing Your Farm for Agritourism

The best practices to take stock of your resources, assess your goals, assess your resources and resource needs, and determine the keys to agritourism success.

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Agritourism Best Practices in Consumer Marketing

Topics include: The Five P's of Marketing; Writing a Marketing Plan; Sample Marketing Matrix; Vermont Resources.

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Agritourism Offering High-Quality On-Farm Experiences

Topics include: Authenticity; Safe Environments and Facilities; Educational Experiences; Strong Customer Service.

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Agritourism Safety and Risk Management

Topics include: Develop a Farm Safety Plan; Maintain a Safe Environment; Plans of Operation; Staff Education and Training; Emergency Response; The Four P's of Liability; Protecting Yourself Legally.

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