Gathering the Herd captures lessons learned over a three year period from by the Farm to Plate Meat Processing Task Force. The Meat Processing Task Force within Farm to Plate, active from 2011 to 2013, facilitated greater mutual understanding between livestock farmers and meat processors – two constituencies that had been in minimal contact with each other and were largely unaware of each others’ challenges.
A collection of resources aimed to aid farmers and technical assistance providers in strengthening the financial performance and viability of farm and food businesses.
In the fall of 2012 University of Vermont Extension distributed a survey to independent grocers and cooperatively-owned grocery stores asking about chicken and egg demand in their stores with a focus on regionally- produced products. Follow-up phone interviews were conducted through the fall of 2013 to get additional feedback from the buyers in these stores. The goal of this work is to understand the demand for local poultry products and to also provide guidance for poultry farmers preparing to conduct their own market research.