In 2014, the Vermont Farm to Plate Network, in collaboration with the Vermont Retail & Grocers Association (VRGA), completed a survey of independent retailers in Vermont, revealing that 100 percent of store managers value local products as critical to their store brand. In the second phase of research, we wanted to learn more about how independent stores buy and sell local foods, along with their interest in workshops, training and business support services that can help increase local food sales.
By celebrating all Vermonters’ relationships with local food, Rooted in Vermont intends to create a movement that connects tradition, pride, community, trust, and equity to local food. Rooted in Vermont is owned by all Vermonters, and nurtured by the Vermont Farm to Plate Network to help the movement build momentum and become viral throughout the entire state. It is a movement to help all Vermonters see local food as their own – not because it is a trend, but rather a part of our history and who we are as Vermonters. Vermont businesses, nonprofits, and government agencies are all encouraged to incorporate the Rooted in Vermont movement into their marketing, outreach, and other communication with Vermonters. WATCH THIS VIDEO to learn how to engage with Rooted in Vermont on social media. DOWNLOAD ROOTED IN VERMONT LOGOS to use in your marketing and outreach materials. DOWNLOAD ROOTED IN VERMONT HASHTAG FILES to use in your marketing and outreach materials. READ THE ROOTED IN VERMONT BROCHURE to better understand how Rooted in Vermont will increse consumer demand of local food, why everyone's participation is needed to make the Rooted in Vermont movement work, and how to get involved.
Resources for understanding Vermont and regional food distribution systems, as well as understanding wholesale market opportunities and barriers (e.g., for sales to institutions,schools, colleges, and hospitals, as well as retail grocers).
Aggregation & Distribution Connecting the Dots: Strategies for Aligning Production, Processing, Distribution, and Market Outlets for Vermont’s Food System
Appendix C: Connecting the Dots focuses on the distribution chain that links farm production, processing, and market outlets and provides strategies for aligning these elements of Vermont’s food system more closely. Distribution is defined as the process of delivering food from the primary producer to end consumers, whether they are found at supermarkets, restaurants, schools, farmers markets, community supported agriculture (CSA) farms, or convenience or general stores. Distribution requires organizing transportation and logistics in an economically efficient manner to deliver a marketable mix of products to meet consumer demand. At times, it also requires short-term storage, en route to store shelves.
A collection of resources aimed at promoting the agritourism industry and intended to aid farmers in implementing agritourism into their farms.
A collection of resources aimed to aid farmers and technical assistance providers in strengthening the financial performance and viability of farm and food businesses.
In the fall of 2012 University of Vermont Extension distributed a survey to independent grocers and cooperatively-owned grocery stores asking about chicken and egg demand in their stores with a focus on regionally- produced products. Follow-up phone interviews were conducted through the fall of 2013 to get additional feedback from the buyers in these stores. The goal of this work is to understand the demand for local poultry products and to also provide guidance for poultry farmers preparing to conduct their own market research.