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Working Groups: Consumer Education and Marketing (Working Group)

Vermont local food campaign under development

The Farm to Plate Network is developing a statewide local food campaign to increase consumer demand for local food. As farmers and producers scale up production and additional market channels (retail, restaurants, institutions, direct sale) are opened to more Vermont food, the local food marketing campaign will target messaging to Vermont consumers to stimulate increased purchases, participation and awareness in Vermont’s local food economy. The campaign aims to help Vermonters feel connected to local food and celebrate individual entry points – whether it’s gardening, hunting, visiting a farm, or purchasing local products. Campaign messaging will encourage increased local food awareness and engagement that will help Vermonters connect the local food economy to the growth and success of Vermont communities, and ultimately lead to increased purchases.

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Defining a Community of Practice

Communities of Practice (CoPs) are groups of people in organizations who come together to share what theyknow, to learn from one another regarding some aspects of their work and to provide a social context for that work.Through our work in Value Chain Partnerships, we have found that communities of practice (CoPs) functionstrategically as:1. Catalysts for cooperation of diverse interests to create solutions for food and fiber producers andbusinesses;2. Hubs which create, capture, document, and leverage knowledge and deploy this knowledge astechnical assistance to assist value chain partners;3. Magnets to attract funding, and for leveraging, channeling, and distributing funding to researchand development efforts for differentiated food and fiber products; and4. Scouts to identify emerging value chain opportunities with high potential to deliver economicbenefit to sustainable agriculture stakeholders.

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Farm to Institution

A collection of resources exploring the world of local food in schools, hospitals, colleges, and other institutions.

Farm to Institution Vermont Farm to College: Opportunities and Barriers to Greater Local Food Procurement in Vermont Higher Education Food Service

Institutions of higher education present an opportunity for increased procurement of locally produced foods. This report provides an overview of findings to date, followed by summaries of successes, innovations, and challenges. Analysis focuses on comparing and contrasting Vermont interview results with recommendations gleaned from other regional institutions’ and organizations’ reports. It concludes with a list of best practices for food service operations and technical assistance providers.

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Agritourism

A collection of resources aimed at promoting the agritourism industry and intended to aid farmers in implementing agritourism into their farms. Look to it to answer questions like: What's a hashtag? Is the USDA Value-Added Producer Grant for me? How do I write a press release? How do I get the most out of an event I attend with my product? The resources were created by UVM Extension, Shelburne Farms, and the Farm-Based Education Network. Funding was provided by the Agricultural Marketing Resource Center (AgMRC), located at Iowa State University, www.agmrc.org. AgMRC is a national website dedicated to providing information to producers and service providers on value-added agricultural businesses.

Agritourism Agritourism Guides from Vermont's Agritourism Collaborative

A collection of best practices of successful agritourism operations from throughout the state along with how-to guides to started!

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Agritourism Agritourism Marketing

A collection of best practices and advice for any person looking to get the word out about their agritourism operation.

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Agritourism Vermont Agritourism Summary 2020

An overview of agritourism in Vermont.

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COVID-19 Support

A collection of resources aimed at providing support for farmers, businesses and organizations in the food system during COVID-19.