Explore Vermont’s Food System
Rival Brands creates strong brands for those who dare to lead. Whether you're launching a brand or reinventing an existing one, we’ll help develop your perfect message, ignite your culture, passion and purpose, and design a brand that stands alone and drives your success. We believe in creating brands through…
I BRING MORE THAN CREATIVITY Early in my career, I worked on a project with renowned designer Milton Glaser. It was a career-changing experience. One of his best pieces of advice: I can’t simply sit back and design, I must be more versatile. I developed that versatility during a decade at Jager DiPoala Kemp Design (JDK) working with Karhu, Kelty, STX, RockShox, and Burton. We used great design along with business acumen, brand strategy and positioning, insightful client management, and best-in-class innovation to bring ideas to life, and exceed client goals. In 2000, I became an entrepreneur. I founded two (in succession) successful design studios including Vermont's first food agency, Skillet Design. As owner, partner, and creative director, I’ve been involved in design and branding initiatives for some great companies such as TDK Electronics, Jetboil, JK Adams, Vasa, Bridgedale, VT Nut Free Chocolates, Blake Hill Preserves, and Black River Meats. Design opportunities included identity, print, packaging, websites, and trade show spaces. As an entrepreneur, I relied on this versatility to take on roles that assured our success as well as that of our clients. Keeping a focus on the big picture and the vision and clarity to achieve growth was critical. The ongoing goal to be creative and innovative helped me realize I met Glaser’s challenges. When I work with you, I understand your business from multiple perspectives. I go beyond just design. I consider: • your performance goals • growth strategies • brand positioning & evolution • the relationship I work with your internal or external team to bring original insights and creative thinking to your project, and future plans. Strong brands don’t just happen. My approach: • Clarify your focus • Understand your trends • Magnify your differentiation I make sure the tenets of your brand are communicated effectively, and bring the brand to life. It’s what I’ve done for 27 years.
packaging design, graphic design, print design, trade show space and support materials design, branding, identity design, strategy, consumer insights, website design, social media asset design.