The Marketing Priority Strategy Team (PST) is tasked with implementing "Priority Strategy 17: Help individual farms and food businesses reach new customers by developing tailored marketing assistance services and programs specific to various market channels. Funding could go to individual farm and food businesses to improve their branding via graphic design consultants, grants to attend national sales and marketing industry events, and creating a marketing technical assistance and mentorship program focused on the seven P’s of marketing".

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As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our environment and society as a whole.