Register Now for Marketing Workshops for Farm, Food, and Forest Businesses

Most business owners know how to talk about what they do—but not why it truly matters. The Hidden Brand 10-week workshop is designed to change that. This immersive experience helps you uncover the deeper ideas behind your farm, food, or forest business—your purpose, your voice, and the belief that sets you apart—so you can build a brand that resonates far beyond products and services. 

The workshop is offered by Steve Redmond of Rival Brands, a Vermont-based brand strategy business that works with all kinds of Vermont food and beverage businesses.  

The Hidden Brand Workshop Application

Across ten weeks from August-October 2026, you’ll be guided through a powerful framework that brings clarity to your strategy and confidence to your leadership. With live sessions, individual coaching, and a step-by-step workbook series, you won’t just walk away with insights—you’ll walk away with a fully formed brand foundation. If you’re ready to stop guessing and start leading with intention, this is where your brand’s real story begins.

Workshop Description

Uncover the pivotal ideas about your company, competition and customer, Rival Brand’s 3Cs of brand strategy, and lead your business like never before. This is an energizing and intensive course that strips away the branding industry jargon and replaces it with easy-to-understand brand strategy concepts that are ready to implement.

Questions you’ll answer:

What do we do? Product, Features and Benefits (The common focus)
Why do we do it? Purpose, Mission and Vision
How do we do it? Unique Selling Proposition, Differentiation & Positioning
How do we show up? Brand Personality and Brand Values
Who are we for? Ideal Customer
Why do they care? Value Propositions

Who Would Benefit

These workshops are ideal for business founders, owners, and marketers...

• Who want to build up their brand and brand strategy I.Q. to multiply their impact on their business and achieve their growth goals.
• Who can talk fluently about what they do but are lost when it comes to the ideas and messaging to express their “why.”
• Who feel like decisions are being made without clarity and focus on the strategy that will support their brand and help it succeed in the marketplace.

What’s Included

• Weekly live virtual group sessions (1.5 hours per week)
• Individual coaching sessions available each week
• The Hidden Brand workbooks and session presentations

The 10-week workshop is supported by a custom 10-volume workbook set that aligns with the pace of the longer timeline.

The workshop costs only $129, thanks in part to a grant from the Vermont Working Lands Enterprise Initiative, Vermont Agency of Agriculture, Food and Markets. The series runs 10 consecutive weeks starting in August and ending in October, meeting once a week. Limited to 20 participants.