Liz Lovely Case Study

A wide variety of financing options across the capital continuum are available to assist with the capital needs of Vermont’s food system businesses. However, navigating through the multitude of financing options can be overwhelming. In response to the need to help businesses better understand and navigate the variety of financing options available to them, the Financing Cross-Cutting Team of the Farm to Plate Network convened a series of panels that illuminated financing options that different food system businesses have used—High Mowing Organic Seeds and convertible debt, Bread & Butter Farm and a complex farmland deal, Liz Lovely and royalty financing, and Aqua Vitae and convertible debt. The third financing case study, Cookie Royalty, focuses on Liz Lovely, Inc. and a royalty financing deal that helped the business to grow. The 2013 royalty financing deal that helped Liz Lovely increase its annual sales from $1 million to $2 million in just one year was flexible, designed to move with the ebbs and flows of the company. Royalty financing, in which a loan is repaid based on a percentage of revenue over time (vs. a fixed monthly principal and interest payment), allowed Liz Lovely to endure fluctuations in revenue without having to make pre-set loan payments.
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